Sell With Strategy, Confidence, and Care

Experience expert marketing, local insight, and personalized guidance designed to help your home stand out — and sell for top value.

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Strategic. Local. Results-Driven.

Sell Smart. Move Forward With SLATE.

Selling a home in today’s market requires more than just putting up a sign — it takes local insight, strong strategy, and marketing that tells your home’s story the right way.

At SLATE, we approach every listing by analyzing the market, crafting a story about what makes your home special, and using local market insight to position your home to attract the right buyer.

What You Can Expect With SLATE

Pricing with purpose.
We price with strategy, not guesswork — combining local market knowledge, data-driven insight, and years of negotiation experience to position your home where it sells quickly and profitably.

Marketing that moves people.
Your home has a story, and we know how to tell it. From professional photography and polished copy to targeted digital exposure, we highlight what makes your property stand out — and make sure the right buyers see it.

Guidance through every step.
From preparing your home for the market to managing inspections, repairs, and closing details, we handle the process with clarity, communication, and care so you can focus on what’s next.

Negotiation that protects your equity.
We advocate for your best interests at every turn — navigating offers, repairs, and terms with skill, strategy, and calm confidence that comes from experience.

With deep roots across Franklin, Vance, Granville, Warren, and Wake Counties, we’ve helped sellers turn “for sale” into “sold”, and we’d love to help you do the same.

What's your home worth?
Speak To An Expert

Our team in numbers

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We've successfully sold over 650 properties, leveraging our expertise to secure the best outcomes for our clients.
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Our team comprises six experienced agents.
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35 average days to sell your home for maximum profit.
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255 years of combined real estate experience.
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We are actively present in more than 12 cities in the area.

Our Selling Process

A clear, strategic path — designed to help you sell with confidence and maximize your home’s value.

01

Discovery Consultation

We start with a conversation about your goals, timeline, and expectations. This helps us craft a customized strategy that fits your needs and market conditions.

02

Home Preparation

From staging tips to professional photography, we’ll guide you through every detail to make your property shine — boosting its appeal and value before it ever hits the market.

03

Smart Pricing

Using in-depth market analysis and local insight, we’ll position your home at the ideal price point to attract qualified buyers and generate strong offers.

04

Strategic Marketing

We’ll launch a targeted marketing plan that showcases your home across digital, print, and local channels — reaching the right buyers with the right message.

05

Negotiation

When offers come in, we’ll handle every detail — negotiating strategically on your behalf to achieve the best terms and highest possible return.

06

Closing and Beyond

Once your home is under contract, we’ll coordinate with all parties to ensure a smooth closing. And even after the sale, we’ll remain your trusted real estate resource for what comes next.

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Empower Your Real Estate Journey

Unlocking Maximum Value From Your Home Sale

Selling your home is more than a transaction — it’s a strategic move. Whether you’re preparing to list for the first time or have sold before, understanding what drives value can make all the difference.

In this guide, the SLATE Real Estate team shares proven strategies to help you position your property, attract qualified buyers, and negotiate for the best outcome — so you can sell with confidence and maximize your return.

Get The Free Guide

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Testimonials

What our clients say

Discover Stories of Success and Satisfaction

"Losing a parent is incredibly difficult, and the last thing you want to manage is the stress of selling their home. Laura with SLATE Real Estate made the entire process seamless and stress-free. From Read MoreRead Less
"Laura and SLATE Real Estate are the absolute BEST team to work with when selling or buying a house! Laura handled the sale of my property flawlessly! Her real estate expertise and marketing skills wheRead MoreRead Less
"Laura was very helpful with my process as a first time homebuyer."
"I couldn’t have asked for a better experience with Laura and SLATE Real Estate. I went in concerned to list our home during September as the market tends to be slower and I didn’t want our home to sitRead MoreRead Less
"Working with Laura was extremely easy. I had a unique property with two homes. She was able to find a buyer for me and I was able to purchase a new home that I absolutely love. She stayed in constant Read MoreRead Less
"Absolutely amazing experience buying my first home with Laura. She truly is great and will go around the world and back to help find what you’re looking for and solve your problems! Highly recommend!"
"Slate Real Estate is a partner you want in your corner. They make all real estate transactions simple and efficient. They communicate well. They have the knowledge and experience to guide you in the rRead MoreRead Less
"Working with Slate was truly a five-star experience from start to finish. The team was professional, knowledgeable, and always one step ahead. They listened, provided expert guidance and support everRead MoreRead Less
"Daniel and his office helped us close in record time giving us the ability to move out and in to our new home comfortably. The communication of the team made the process easy to understand and gave usRead MoreRead Less
"My fiancee and I were buying our first house together, and Laura was extremely professional, helpful, and understanding throughout the entire process. She was very knowledgeable and helped us at everyRead MoreRead Less